First thing you need to understand is the psychology of your traffic. Mostly people are lazy, they don’t want to read all of your words in blog, rather they opt for easy ways to understand it. It doesn’t mean your words don’t matter at all, they do but after some time people get bored. We all know a single image speaks a thousand words. Inserting images in your blog will not only make it interesting but also visually interactive.
After choosing the topic for your blog the next thing you need to think about is blog images. That too is a process involving the selection of images, their formatting, optimization and a few more. Here we jotted down a list of tips & tricks to let you interest your traffic and blog with confidence.
Royalty Free Images:
No one wants to wake up one fine morning to find out they have been sued and have to pay $2000 for that. It’s illegal to pick any image from internet and use it. You can’t do that without either getting permission from the creator of the image or buying it.
There are different platforms that allow you to use free images but in some cases, you have to pay credits to the creator, which is quite fair. You wouldn’t want anyone to copy your words without giving you credit.
For buying images, use Shutterstock. In case, you don’t want to spend money, get free images from Pexels, Unsplash or Pixabay or simply make your own images and artworks.
Width & Height Adjustment:
Choosing the width or height of images will depend on where they are going to appear in the blog. If your image is large that it takes the whole screen then it will overpower your text. Use landscape images so that it doesn’t hide text on the screen but complements it.
According to a research carried by DoubleCheck, 53% of the users abandon websites that take more than 3 seconds to load. Larger the size of image, longer it takes in loading, hence reducing the load time of your website.
To avoid longer load time, use optimized images. If you’re using WordPress then you can also install plugins that will automatically optimize your website images. If you don’t want to get into the hassle of email exchange from your designer, you can use online tools like Optimizilla for this purpose.
You can improve SEO of your website using your blog images.
Yes, you read that right. Using the proper alt tags for your images might increase traffic to your blog because Google uses alt tags to crawl in web for images. For instance, if you’ve used title & alt tag ‘website security’ and someone searches ‘website security’ in Google Images then it’s possible that your image shows up and someone may click on it. So choose proper & effective alt tags.
Image Relevancy & Attractiveness:
If a picture of a cat had been used at the top of this blog, it wouldn’t have complimented my topic. Right? The main purpose of using images in blog is to support your text, therefore take your time before finalizing the image, build its connection with the text or even create something new with tools like Photoshop, Illustrator etc.
Furthermore, critically analyze your image quality and appeal to draw attention. Utilize images with individuals because people are naturally drawn towards faces and build an association with them instantly. But this is not always the case. Art speaks for itself, if you have created something spectacular then keep your worries behind and take a leap of faith.
Use Explainer Images:
Originally the purpose of any image added in blog is to add value to your content or act as an explainer. Irrelevant images won’t only irritate your reader but also underrate your words.
If you’re writing about complex ideas, use diagrams to explain your point. Draw flowchart that breaks them down into visually easy to absorb and understand content.
Use pie charts to convey ratios in an interesting and smart way. They are simple but make your blog post stand out. There are numerous online pie chart makers available; imgflip being one of them is quick and easy to use.
If your blog post has huge data like statistics, analytics or reports then make infographics. They are visually compelling and communicate complex data in an organized and comprehensive form.
The information in above infographic, in simple text form, would have been more overwhelming and difficult to digest.
Images you use in blog posts support your words and value your story. If you follow this list of best practices, you’ll be well on your approach to create content that is outwardly engaging and locks in. Consider images for blog in a similar way you think about blog title itself.